AI-Accelerated FinTech App
I designed this app to teach my kids about investing, aiming for a 'Duolingo for finance.'
AI-Powered / FinTech / Mobile

The Challenge
Personal finance is often intimidating
Traditional apps overwhelm users with complexity and lack the educational support needed to build confidence, creating a major barrier for people wanting to manage their financial future.
Complexity Overwhelms
Most financial tools are too advanced for newcomers.
No Clear Guidance
Users get data but no actionable advice on what to do next.
The Solution
A beginner-friendly mobile application that provides direct control and visibility over personal finances.
4+
AI Models
Integrated to build a versatile AI partner workflow
5
Key Features
Solved from onboarding to company analysis
~2
Months
From concept to validated 14-user test release
Understanding the User
Who is the user?
A motivated beginner or casual investor who wants to understand the basics, see all their money in one place, build an emergency fund, and safely start investing.
Core Goals
Build healthy habits with coaching
See the whole picture (savings & investments)
Understand companies without jargon
Use on a shared family device
Pain Points
Overwhelm with complex financial jargon
Overwhelm from complex apps
Lack of guidance
The Process
AI-Accelerated Workflow: As a non-engineer, I integrated AI to boost design and engineering.
Ideating User Flows
Brainstormed user journeys and navigation models with AI
Accelerating Development
Debugging in real-time, building resilient features like fast, reliable charts with caching and data resilience.
Systematizing Quality
Used AI to enforce design principles across the app, including flawless localization (EN/ES), theming (light/dark modes

Key Finding 1: Prompt Mastery Improves Insights
Iterative prompt writing greatly improved AI-generated insights. Mastering each model and tool's specifics was key.

Key Finding 2: AI Results Need Designer Review
AI model solutions do not always match what is best for users. Designers must step in. This ensures the results actually work for people.
Design & Visual Identity
Creating a unique visual identity
AI generated custom illustrations. Refined in Figma for Duolingo-like look and feel.
Testing & Iteration
I used guerilla testing with family and friends. They matched the "beginner" persona. I gathered feedback throughout development. This allowed for quick iterations.
1
Key Finding: Trust
"Demo Mode" was a hit. All testers tried it first and could navigate the app easily.
2
Key Finding: Clarity
Testers found the numbers unclear. Some information was missing. This was especially true on the "investments stock screen."
3
Iteration
Immediately iterated on the "too busy" layout, simplifying the dashboard by improving consistency. This was validated as an improvement.
Key Features
1
Onboarding Flow
A gentle, multi-step process that builds trust through optional inputs and personalization.
2
Financial Health Score
A survey covering savings, emergency funds, pensions, and financial control.
3
AI-Powered Welcome
A proactive AI-powered dialogue that generates a concise summary of the user's current financial state with valuable and safe advice.
4
Company Quality Report
An AI-powered feature that takes a stock ticker and returns a simple, 5-part report.
Feature: AI Feedback
The AI provides immediate feedback using user data. It instantly highlights key opportunities and risks.
Feature: "Financial Health Report"
The "Financial Health Report" defines financial health. It establishes the key fundamentals needed to manage finances.
Feature: "AI Report"
Each investment includes an "AI Report". This report provides key data to help users make investment decisions.
Marketing Strategy
The marketing strategy centers on creating a strong foundation for sustainable, organic growth.
Web Presence & SEO
Created a landing page to serve as the app's online home, collecting waitlist signups and building domain authority to boost SEO.
Launch-Ready Assets
Designed marketing visuals and submitted the app to ProductHunt, establishing a presence and preparing for future launches.
Google Play Store
Launch in progress. Company registration underway. Users can get early access through a test rollout.
Key Learnings & Next Steps
Reflections
The Future of Design & Dev Workflows
AI is fundamentally challenging traditional workflows. This project proved an AI co-pilot enables unprecedented efficiency, democratizing development for non-engineers.
Enduring Principles of HCI
While AI will revolutionize our product workflows, the core principles of user-centric design remain unchanged.
The Importance of Human Supervision
AI-generated solutions require constant supervision. The designer's judgment is essential to validate and refine this output.
Next Steps
1
Enhance Educational Features
Prioritize refining the app's unique educational tools, especially the "AI-Driven Goal Setting" coach.
2
Public Launch
Continue iterating with tester feedback before and after launching on the Google Play Store.
3
Platform Expansion
Develop for iOS and other platforms only after achieving a stable Android launch.
Thank You
Let's talk on how I can bring this impact to your team
Raul M. Vicente
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